The 13 Most Drastic Big Brand Logo Changes Ever Seen

 

Apple, Inc. - Two of Apple's old logos.

Most logo changes by big brands are subtle.

Some, however, are so drastic that the new marques look like they have been created for completely different companies.

Think Coca-Cola — since the 1880s, its logo design has barely evolved. The Coca-Cola logo is ubiquitous and consistent, and it pays off: Coca-Cola is widely regarded as the most recognized brand worldwide.

But logo recognition is clearly not everyone's top priority. It's a leap of faith to conduct a major logo design overhaul, but many big brands are still willing to take the risk, evolving to the point that their new logos look nothing like the originals. Apple, for instance, has evolved through a huge range of different looks.

We've compiled some of the most drastic logo redesigns in brand history. Double-takes guaranteed.

Check out the drastic logo evolutions >

Read more: http://www.businessinsider.com/shocking-drastic-logo-changes-2013-4?op=1#ixzz2TQVFhEha

15 Corporate Logos That Contain Subliminal Messaging

 

Tostitos

Do the t's in this logo make you hungry? (Look for the people sharing chips and salsa)

Whether you realize it or not, a brand's logo speaks to its viewer on many levels.

There's the recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand's message. And companies risk annoying their consumers when they make drastic changes to logos people love.

But a closer look at some logos reveals subtle, barely there marketing tactics.

You may have noticed the subliminal features of some of these designs in the past. But have you looked hard enough to see them all?

Now see the clever things brands have hidden in their logos >

Read more: http://www.businessinsider.com/subliminal-messages-in-12-popular-logos-2013-5?op=1#ixzz2TIjCkFJu

This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we’ll help you" alongside the foundation's phone number.

The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them. And while this is a great and worthwhile use of lenticular images, how long will it be before toy companies start doing to the same thing to hawk their products directly at kids? [YouTube via PetaPixel via DIY Photography]